Basically, it's an alternative to the "app store" model and the "web site" model that's more in tune with the social habits we've come to adopt. It remains to b

Basically, it's an alternative to the "app store" model and the "web site" model that's more in tune with the social habits we've come to adopt. It remains to be seen exactly how the interfaces will look, what kind of "AI" etc, but text-based communication (CLI-like, but less difficult) with a "contact" is in many ways nicer than the other models of service interaction.