It had definitely started as an API side detail. But it might become an industry thing. It allows very easy vendor lock-in for all the *AAS products (PAAS, SAAS

It had definitely started as an API side detail. But it might become an industry thing. It allows very easy vendor lock-in for all the *AAS products (PAAS, SAAS, etc). You could be required an add-on for your server or machine to be able to use their product. Oh, and imagine a Facebook chip. :)