1. Get rid of scam/cheating ads (rebills etc) and also pop unders 2. Don't autoplay audio/video on the ads. Heck, autoplay is bad for content, its super annoy

1. Get rid of scam/cheating ads (rebills etc) and also pop unders 2. Don't autoplay audio/video on the ads. Heck, autoplay is bad for content, its super annoying for ads. 3. Increase relevance 4. There are sites where I need to search the content inbetween ads. Would we tolerate if just 30% of our TV screen was video, and the rest were ads? (text, scrolling text etc). Maintain decent ratio between content and ads. 5. Most websites don't even bother to experiment with other ways to make money, like subscription etc. quizlet turns off ads for a donation of 10$ (donations get some more features). Seems like a good experiment. May be others can try that? this could also be an option.