I'm speaking more generally, and more long-term. If the average content model on the web was "carefully vetted ads, of legitimate interest, not annoying, not p

I'm speaking more generally, and more long-term. If the average content model on the web was "carefully vetted ads, of legitimate interest, not annoying, not privacy-compromising" then far fewer people would opt to use adblock in the first place. For an individual site to get users who are already using adblock to stop, they may have to resort to the type of pleading or content-blocking Ars Technia did.