While I am in agreement with the sentiment, these "its good for society" arguments don't really move anybody. Just look at the music industry and it's pleas aga

While I am in agreement with the sentiment, these "its good for society" arguments don't really move anybody. Just look at the music industry and it's pleas against piracy. Most people don't view their actions at such a global level; they do what's best for them and those close to them. If ads disturb them, then guess what? Ars technica will be releasing a few more staff. And most people won't care either, they'll just move on to the next thing. Thats just nature my friend. A taste of natural selection: adapt or die. It would be much more practical to create things that boost advertising's strengths, but mute the weaknesses, rather than trying to convince people that current ads are good/tolerable. Like you pointed out, Google Ads are a step in the right direction, but obviously still lacking. The market always points you in the right direction, better to listen than to fight it.