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Do you realize, that not blocking the ads but simply ignoring them just pushes "the hurt" down the chain? In this debate let's not forget the whole point of adv

Do you realize, that not blocking the ads but simply ignoring them just pushes "the hurt" down the chain? In this debate let's not forget the whole point of advertising—to sell some product. So someone pays money for ads, some site gets them, maybe for clicks, maybe for just views. The point is that if I see/click on the ad but don't buy the product advertized then site owner profits on acciunt of ad buyer. So what's next—the urge to feel guilty if you don't buy everythig you saw an ad for? It is about time to end this obsession with ads as the only way to monetize…

dandelany 17y ago
Sorry, I don't buy it. Advertisers do not expect to get a purchase for every view, they're just trying to get your attention so they can pitch you their business idea. If they're able to get you to listen, and you think that the advertiser's service adds value to your life, you might pay for it. If not, your lack of a purchase is a statement to the business that, yes, you understand their service, but it's not helpful to you. If everyone does this, the advertiser's business model probably isn't very good, just like a brick-and-mortar store that lots of people walk through without buying anything. This is the way business works, if you can't get a profitable number of people interested enough to spend money, your business fails. OTOH, every time you load an Ars page without loading the ad, you cost them money and deny them revenue. This time, Ars is the business, and you're confirming that their service provides value in your life, but you're refusing to pay the cost that goes along with this benefit: allowing an ad to load. It's definitely not stealing, but it doesn't seem that far off to me. Comparing this to "hurting" businesses by just not being interested in the product they provide seems ludicrous.
natrius 17y ago
Ignoring ads doesn't hurt anyone. Ads have been ignored for centuries. If you think a site you enjoy has a business model that sucks, shouldn't you tell them? Passively making their business model even less effective will make them less likely to exist in the future. It is a dumb thing to do.

dandelany 17y ago

Sorry, I don't buy it. Advertisers do not expect to get a purchase for every view, they're just trying to get your attention so they can pitch you their business idea. If they're able to get you to listen, and you think that the advertiser's service adds value to your life, you might pay for it. If not, your lack of a purchase is a statement to the business that, yes, you understand their service, but it's not helpful to you. If everyone does this, the advertiser's business model probably isn't very good, just like a brick-and-mortar store that lots of people walk through without buying anything. This is the way business works, if you can't get a profitable number of people interested enough to spend money, your business fails. OTOH, every time you load an Ars page without loading the ad, you cost them money and deny them revenue. This time, Ars is the business, and you're confirming that their service provides value in your life, but you're refusing to pay the cost that goes along with this benefit: allowing an ad to load. It's definitely not stealing, but it doesn't seem that far off to me. Comparing this to "hurting" businesses by just not being interested in the product they provide seems ludicrous.

natrius 17y ago

Ignoring ads doesn't hurt anyone. Ads have been ignored for centuries. If you think a site you enjoy has a business model that sucks, shouldn't you tell them? Passively making their business model even less effective will make them less likely to exist in the future. It is a dumb thing to do.