That quote seems to amount to "download the damn ads anyway, even though it'll be a cold day in hell that you find one useful, so we can get paid." Am I the on

That quote seems to amount to "download the damn ads anyway, even though it'll be a cold day in hell that you find one useful, so we can get paid." Am I the only person to whom that seems arbitrarily close to coercing users into participating in a scheme to intentionally mis-price advertising rates? Also, "hurt a site financially" seems a bit hyperbolic; ad-blocking users are priced in to CPM. If a content site's audience intersects largely with adblock users, and they don't like the revenue picture, they are more likely to succeed by exploring alternate revenue models or move to serving different audiences, than by convincing their users to change. [edit] I'm not trying to make a judgment on adblockers being right or wrong, just pointing out what I see as inconsistencies in the argument against them.