> and in this case some small segment of the target audience is offering $0 for the content. There is a segment like this in every market. It doesn't follow th

> and in this case some small segment of the target audience is offering $0 for the content. There is a segment like this in every market. It doesn't follow that that segment may ethically consume the content at the price they find acceptable. To be morally right, they must negotiate to a price that the provider also finds agreeable. If they cannot reach agreement on a price, the only morally correct thing is to refrain from consuming the content, _not_ to just consume it anyway.