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That might be more the fault of the advertisers than Amazon. Amazon knows what books you will like with a high degree of certainty, but they don't always have a
by joeld42 10y ago
That might be more the fault of the advertisers than Amazon. Amazon knows what books you will like with a high degree of certainty, but they don't always have ads available that are a close match, and some advertisers set their targeting very broadly because they don't care (they want a wide reach, e.g. for rank boosting) or don't know better.
- cwyers 10y agoYou're probably not too far off (although nowhere else in Amazon's ecosystem have I seen very good recommendations, and most of their advertising elsewhere seems to be just showing me stuff I browsed on Amazon earlier and didn't buy), but if the ad inventory isn't there to really incentivize that sort of targeting, that's the same thing, isn't it?