"If I had to generate revenue to keep my sites going, I would find a way other than advertising to do it. Or I'd shut them down." He makes it sound easy. As th

"If I had to generate revenue to keep my sites going, I would find a way other than advertising to do it. Or I'd shut them down." He makes it sound easy. As though there weren't a multitude of websites facing the same problem with covering their operating costs. TV before cable faced a similar dilemma. Anyone could access it, but how do you pay for it? Ads did. Cable TV came along with commercial-free channels, but the consumer would pay for those directly. That solution has been discussed with some websites, and it's generally ill-received (e.g. NYT, Hulu). I think ads can work, I wish they were done better in many cases. What I won't do is criticize them for their business model without offering a suggestion of my own.