That's certainly an option, and I'd expect we'd see a move to that if adblock usage ever did increase to more than 0.5% or whatever it is at the moment. We'd j

That's certainly an option, and I'd expect we'd see a move to that if adblock usage ever did increase to more than 0.5% or whatever it is at the moment. We'd just have a free internet for those not running adblock, and a paywall internet for those using adblock.