I was thinking about this recently. My idea was to integrate advertisers as regular users into my web app. Advantages: Ads are ordinary pictures hosted from my

I was thinking about this recently. My idea was to integrate advertisers as regular users into my web app. Advantages: Ads are ordinary pictures hosted from my site\domain without javascript so not blockable. No annoying animations for my visitors. Manually targetted ads with a much higher click through rate. No middle man. Could maybe come up with some sort of market algorithm to change price to advertise based on demand rather than negotiating every deal. Disadvantage: Would probably have to roll my own tracking system? Wouldn't be able to implement as many statistics for advertisers. Increased liability. Harder for small sites. Does anyone know what the state of "off-the-shelf" advertising systems is for big sites that want to sell ads directly rather than rely on adsense/3rd parties? If anyone wants to hash out some ideas\code for a plug-n-play ad system that sites can drop on there server, gives advertisers dynamic quotes, handles payments/uploads hit me up at dhllndr at gmail, or aim redfoxbeatbox. Could be a good seperate product to monetize.