Not OP but it's a large, hideous site with a lot of junk I don't care about. The faux-futuristic map with an arc to a pyramid? The colored odometer with a var

Not OP but it's a large, hideous site with a lot of junk I don't care about. The faux-futuristic map with an arc to a pyramid? The colored odometer with a variable scale? Creating an account? Ads? As others have mentioned, ISPs can game the speedtest.net results, whereas with fast.com users will get exactly what they want: a single number that shows how fast they get Netflix. No frills, nothing else. Some of the advanced features of speedtest.net are useful for some advanced users, but it's a weird de-facto standard that caters to the tiny minority.