4 ms·
An ironic point is that blocking ads actually raises the probability that I will buy the advertisers' product. Example: whenever I see the word "Netflix" now I
by sz 17y ago
An ironic point is that blocking ads actually raises the probability that I will buy the advertisers' product. Example: whenever I see the word "Netflix" now I am conditioned to want to punch a hole through the nearest computer screen. Had I blocked all their ads I may have eventually considered using them. Now I just think of them as the giant annoying red box that inserts itself between me and content I'm interested in.
- jimmyjim 17y agoWow, so I'm not the only one. I recall being bombarded by their ads via snailmail about 5 years ago, and developing the perception that Netflix was some money-hungry scamming company. It is for that reason so uncanny now to hear my trusted circle of peers recommend Netflix to me sometimes.
- sunir 17y agoIt's not ironic. It's statistics. Advertising works on a percentage basis across a population. Over all, it sells more products. If it didn't, people would stop doing it. You may happen to fit within a percentage of the population that will not buy the product after seeing an ad, but that segment is far, far smaller than the percentage of the population that will go out and buy a product after seeing an ad.
- pedrocr 17y agoThen assuming the people that block ads are the same that have adverse reactions to them advertisers should like ad blockers.
- davidmurphy 17y agoYou know what I find annoying? All those Netflix ads when I already am a subscriber. Same with any other company's ads when I already use their products....
- nfnaaron 17y agoThe amount of intimate information necessary to prevent ads served to existing customers would put me right off the internet.