This article jumps around a lot. It seems the main point is the death of the design agency as a model. That's a trend which has been in slow motion for quite so

This article jumps around a lot. It seems the main point is the death of the design agency as a model. That's a trend which has been in slow motion for quite some time. Web design as a term probably should be buried along-side the term webmaster. The articles pulls examples of top agencies and then goes on to talk about services such as Shopify eating into the low-end. As if the top agencies sustained themselves on low-end work. The article also makes the case that talent is difficult to come by and expensive. TLDR: Running a business is hard, especially one which has lots of competition and employs a lot of expensive talent in a fast moving industry. You need to adapt. At times adaptation goes well. At other times not so well. But there is no shortage of work for talented developers. Open up some archives and follow any big company. One year it's a star, the next year it's in trouble.