So Ars Technica has the same fundamental problem as every publisher on earth-- how do you allow your content to reach the most eyes across the most channels and

So Ars Technica has the same fundamental problem as every publisher on earth-- how do you allow your content to reach the most eyes across the most channels and platforms while still maintaing full control (only showing your content with your ads intact). I'm not sure you can have it both ways. You either have to trade in the open/free variable or accept it and some of the loss of revenue it entails as a tradeoff to the gained visibility.