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The most important thing to sustain an ad-supported business model, above and beyond anything else, is the quality of the ads. Ads that pay well but drive your
by mortenjorck 17y ago
The most important thing to sustain an ad-supported business model, above and beyond anything else, is the quality of the ads. Ads that pay well but drive your userbase to block them or leave will no longer pay when the impressions drop, but ads that look nice, aren't intrusive, and are relevant to your audience will keep people coming back.
Look at sites on The Deck's network. They each have one ad, targeted to creative and tech professionals. The ads tend to look more like something the Iconfactory would put together than the average "1 rule 2 a flat belly" dreck. They give both the site and the ad an ethos of premium quality.
- adamhowell 17y agoPlus, at least for me lately, the Deck's ads have been showing up even w/ ABP. Which I don't mind a bit.
- fuzzmeister 17y agoThe problem is, having an ad blocker installed means you won't see the ad in the first place to make a determination of quality.
- viraptor 17y agoOnly if you block using a 3rd party provided list. Many people simply install ABP and block only the most annoying things.
- natrius 17y agoFor sufficiently small values of "many". I don't think that's a very common practice, and those are the people who are treating the sites they enjoy unfairly.