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But doesn't that reflect a broken model then? If you really and truly never click on ads, what value does the advertiser get from the view (vs a click)?
by dschobel 17y ago
But doesn't that reflect a broken model then? If you really and truly never click on ads, what value does the advertiser get from the view (vs a click)?
- mikedouglas 17y agoBranding. Ars Technica is respected among a certain subset of the population and IBM, ScienceNews and GQ want their products associated with that brand. There's far more to marketing than just informing customers about your products.
- boundlessdreamz 17y agoBrand recall (just like an ad on TV)
- JulianMorrison 17y agoI consider attempts to subvert my unconscious mind to be the human equivalent of privilege escalation exploits - they are malicious hacks, I have no tolerance and no sympathy for them.