4 ms·
Ads are annoying, and many people I know never click on internet ads. Addressed at the start of the second paragraph: "There is an oft-stated misconception tha
by mikedouglas 17y ago
Ads are annoying, and many people I know never click on internet ads.
Addressed at the start of the second paragraph:
"There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis."
- dschobel 17y agoBut doesn't that reflect a broken model then? If you really and truly never click on ads, what value does the advertiser get from the view (vs a click)?
- mikedouglas 17y agoBranding. Ars Technica is respected among a certain subset of the population and IBM, ScienceNews and GQ want their products associated with that brand. There's far more to marketing than just informing customers about your products.
- boundlessdreamz 17y agoBrand recall (just like an ad on TV)
- JulianMorrison 17y agoI consider attempts to subvert my unconscious mind to be the human equivalent of privilege escalation exploits - they are malicious hacks, I have no tolerance and no sympathy for them.