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From time to time I see this as a real market need and wonder how to generalize and scale such a service oriented business. Seems like you could throw a lot of
by acgourley 17y ago
From time to time I see this as a real market need and wonder how to generalize and scale such a service oriented business. Seems like you could throw a lot of tech at it but still need a lot of feet on the ground at the end of the day.
- nrao123 17y agoYes, scaling local businesses are not easy. My research on this topic... http://www.nikhileshrao.com/post/9824/links-on-local-internet-local-advertising-market/ http://www.nikhileshrao.com/post/9824/links-on-local-interne...
- aaronblohowiak 17y agoYelp
- jasonlbaptiste 17y agothe BIGGEST problem is scaling it (at any scale). All these companies have enormous sales forces running around. That does two things: a) causes less % of media buy to go to actual media b) causes the companies to have to raise tons of capital. If someone can figure out a unique way to scale sales without adding more human capital,they will do very well. On the flip side, most of these people don't want to "do it themselves". You can outsource most of the actual service work at a scaleable expense. I look at it this way, sure anyone can learn accounting, but you want an accountant to do your taxes. Same thing with local businesses and web advertising- yes they could learn it themselves, but they'd rather have a pro do it. They just want to run their business.