apostrophe starts quick find, but only searches link text. So in your comment, typing 'gif would only select the text in the link; it wouldn't find as a result

apostrophe starts quick find, but only searches link text. So in your comment, typing 'gif would only select the text in the link; it wouldn't find as a result the "Gif" earlier in that sentence. And with either, F3 or C-g searches forward, and Shift-F3 or Shift-C-G searches backward. If you're on a link, Return navigates to that link.