If they were going to buy just a streaming service they should have bought Rdio. But–and this was kind of the focus of the article–Apple has an internal bias to

If they were going to buy just a streaming service they should have bought Rdio. But–and this was kind of the focus of the article–Apple has an internal bias towards hardware. They saw a music-y hardware play with a huge markup and a ton of brand capital and went for it.