3 ms·
This feels like the makings of an off-line equivalent of a supercookie - people that visited X-store must be interested in Y-goods, plus you can cross-ref your
by sologoub 10y ago
This feels like the makings of an off-line equivalent of a supercookie - people that visited X-store must be interested in Y-goods, plus you can cross-ref your customer data with such a database and create a deep profile. You don't need a social network corpus for that, though one would make matching and new customer identification easier.
And unless you are into serious plastic surgery, there isn't really a clear cookies button with this tech.
EDIT: a.k.a. the Minority Report billboard/storefront that changes based on people around it.
Same works for any kind of identification of interests, including political - if your CCTV network captures faces of people who attended an opposition rally, you get to match them to other venues, spot patterns and recognize leaders/organizers.
- drdaeman 10y agoCustomer tracking's already a big thing, except for using a personal tracking devices (like mobile phones; based on identifiers their radios scream out loud) instead of facial/gist recognition. Not to say your favorite taxi or banking app may include some unadvertised extras that cough "improves your customer experience" by enhancing your device screams.
- sologoub 10y agoAs well as apps listening to human-inaudible signals to identify TV content being viewed. Most of these have some sort of counter-measures, such as being able to turn off features of the phone. The facial thing is both universal and very hard to "disable".
- deleted 10y ago[deleted]