You mention tactics. Instead, focus on metrics trends. Optimizing the customer experience may include the tactics you've mentioned, but if you walk into a revie

You mention tactics. Instead, focus on metrics trends. Optimizing the customer experience may include the tactics you've mentioned, but if you walk into a review and show that your customers are happier (net promoter score, or clips from user testing, for example), conversion rates are up, and online revenues are up... that would be pretty darn good evidence of a job well done.