3 ms·

I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a house

by dexwiz 10y ago

I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a household brand in the comedy world.

leeoniya 10y ago
> It probably did help that his name was already a household brand in the comedy world. This is something that the author somehow overlooks. Louis CK does not need to "sell" to you, you're basically just buying. There's a lot of sales fluff that most other websites need to go through because either the product is not unique (a lot of cheaper/better competition) or the product is not dead simple. While the general premise is correct, it will fail to produce such drastic results for products which actually must compete in the marketplace. There is no "other" Louis CK, and I think this applies to most artists in general. These ticketmaster sweeteners/lock-ins are not needed; the venues/performers likely only use them for convenience and as a promotional and organizational turn-key solution.
- jonmacdonald 10y ago
  Agreed that I bet that helped get people to his site to purchase the video download. But I think it is equally important to note that he left the subscribe box unchecked during this purchase, and he still had enough people re-check it that he was able to sell out his live shows ONLY through this email. That is what I am trying to convey here – that focusing on a great customer experience can be an aid in driving sales, not a deterrent.
  - maneesh 10y ago
    isn't it logical that you would get rid of your super obtrusive scrolling opt-in box on every page then
    - jonmacdonald 10y ago
      I'd argue that we're offering the option to opt-in, not forcing you to. We're not doing the even more super obtrusive pop-over window, which would be interrupting your reading.

3 ms·

I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a house

by dexwiz 10y ago

I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a household brand in the comedy world.

leeoniya 10y ago
> It probably did help that his name was already a household brand in the comedy world. This is something that the author somehow overlooks. Louis CK does not need to "sell" to you, you're basically just buying. There's a lot of sales fluff that most other websites need to go through because either the product is not unique (a lot of cheaper/better competition) or the product is not dead simple. While the general premise is correct, it will fail to produce such drastic results for products which actually must compete in the marketplace. There is no "other" Louis CK, and I think this applies to most artists in general. These ticketmaster sweeteners/lock-ins are not needed; the venues/performers likely only use them for convenience and as a promotional and organizational turn-key solution.
- jonmacdonald 10y ago
  Agreed that I bet that helped get people to his site to purchase the video download. But I think it is equally important to note that he left the subscribe box unchecked during this purchase, and he still had enough people re-check it that he was able to sell out his live shows ONLY through this email. That is what I am trying to convey here – that focusing on a great customer experience can be an aid in driving sales, not a deterrent.
  - maneesh 10y ago
    isn't it logical that you would get rid of your super obtrusive scrolling opt-in box on every page then
    - jonmacdonald 10y ago
      I'd argue that we're offering the option to opt-in, not forcing you to. We're not doing the even more super obtrusive pop-over window, which would be interrupting your reading.