I realize that El Reg has the reputation of a tabloid, but I didn't think it could be this embarrassing. A quick search on the author revealed the following:

I realize that El Reg has the reputation of a tabloid, but I didn't think it could be this embarrassing. A quick search on the author revealed the following: GCG was founded in late 2001 by Dan Olds and is based in Beaverton, Oregon. The company focuses on enterprise information technology, including TCO (Total Cost of Ownership), IT virtualization, servers, server consolidation, and a wide variety of other issues that explore the intersections between business and technology. The goal of our research deliverables is to de-mystify technology issues and concepts so that they can be readily understood by a non-technical, business-centric audience. [1] This doesn't look like very effective self-promotion at all, which I thought was part of the reason why people submit these articles. [1] http://www.gabrielconsultinggroup.com/about-topmenu-39.html http://www.gabrielconsultinggroup.com/about-topmenu-39.html