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That's just the thing. It's not wasted money. It's built into merchants profit margins. If you start taking that profit margin away, they'd likely just raise p
by axod 17y ago
That's just the thing. It's not wasted money. It's built into merchants profit margins.
If you start taking that profit margin away, they'd likely just raise prices to compensate.
- jrockway 17y agoDo you think this, or do you have numbers? If affiliate links hurt the merchant, the merchant can pull them whenever they like. Considering Amazon has gone to court to keep their affiliate program alive, I don't think it's something they're doing because they forgot to take down the web page for some special promotion. I think it probably helps them.
- axod 17y agoThere's a difference between affiliate programs run by people actively promoting the merchants, and incentive driven things like this. The former, the merchant gets free advertising, publicity, etc and gains sales. The latter, they get their profit margins eaten into.