This is part of Amazon's broader strategy to completely upend traditional retail. I wouldn't be surprised if Amazon follows up by launching physical stores in c

This is part of Amazon's broader strategy to completely upend traditional retail. I wouldn't be surprised if Amazon follows up by launching physical stores in city centers to shelf these private label items, in addition to its Kindle, Fire TV and Echo products. I can also see Amazon stocking online best-seller items in these stores and have the stores act as last-mile pickup locations and drone delivery centers. Just think about the amount of foot traffic these Amazon stores would generate!