I've wondered if it's because poor people instinctively reach for the cheaper looking brand. I've done that during the times in my life when it was necessary. I

I've wondered if it's because poor people instinctively reach for the cheaper looking brand. I've done that during the times in my life when it was necessary. I've also occasionally found that the cheaper looking brand isn't actually the cheapest brand, and wondered of someone's been capitalising on that instinct.