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> All they need is one intern churning out design and keeping a fresh look I think changes to packaging requires market testing before you roll it out. Somethi
by MichaelApproved 10y ago
> All they need is one intern churning out design and keeping a fresh look
I think changes to packaging requires market testing before you roll it out. Something as simple as a font change can confuse a customer into thinking the same product is now something completely different.
Even if the design intern is cheap, market testing isn't. I bet they stuck with the same simple packaging to keep costs down and recognition high.
- mc32 10y agoMaybe, but I would think they also risk their housebrand becoming really stale. I mean, while the contents might be the surplus/castoff from a branded producer (so quality-wise not bad), the bland packaging induces the product to languish unnecessarily and even become a liability if it doesn't move(limited space for goods).