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As a kid, the grocery store's generic brand came in yellow boxes with black letter that stated what was in the box (e.g. "Corn Flakes"). There were no other mar
by cgriswald 10y ago
As a kid, the grocery store's generic brand came in yellow boxes with black letter that stated what was in the box (e.g. "Corn Flakes"). There were no other markings.
I can't see Amazon letting a cereal box sit in front of someone while they eat and not try to sell them a Kindle.
- santaclaus 10y agoI hope they use the fire branding on their breakfast cereal. Amazon Fire Flakes, Frosted Fire-Wheats, Honey Nut Fire-os.
- rdl 10y agoFire toilet paper would be bad.
- edwhitesell 10y agoSome feminine products may be worse.
- hashmymustache 10y agoDon't get me started on their eye drops
- NTripleOne 10y agoI'm just waiting for Fire Toast Crunch.
- notatoad 10y agoThat sounds like loblaws/superstore's "no name" brand: http://imgur.com/aEkQBfx http://imgur.com/aEkQBfx It's actually a really great instantly recognizable brand, for all its generic-ness.
- skykooler 10y agohey look, it's https://xkcd.com/993 https://xkcd.com/993 in the real world!
- hbosch 10y agoOne of the best parts of the movie Repo Man (1980s) was this exact thing: http://static1.squarespace.com/static/5583664de4b088692d519822/t/55d8e857e4b07faafaaf06d1/1440278617640/ http://static1.squarespace.com/static/5583664de4b088692d5198... Also just an all around fantastic movie in general.
- zach 10y agoI must confess that I am old enough to remember that this was based on an actual brand, "Plain Wrap", which was the store brand of the long-defunct Alpha Beta supermarket chain: https://pbs.twimg.com/media/CU25MNEU8AAbnvx.jpg https://pbs.twimg.com/media/CU25MNEU8AAbnvx.jpg They actually used to stock all the Plain Wrap items in a single aisle, and the effect was like a consumer sensory deprivation tank.
- utexaspunk 10y agoI never realized Qaddafi was in that!
- Double_Cast 10y agoAnother item for the list! https://euri.ca/2013/xkcd-is-the-new-donald-duck/index.html https://euri.ca/2013/xkcd-is-the-new-donald-duck/index.html
- viraptor 10y agoIGA / black and gold comes close, but with yellow packs: http://www.catalogueaus.com/wp-content/uploads/2015/11/iga_prod_j00569253_c_002_r01_006_p2v.jpg http://www.catalogueaus.com/wp-content/uploads/2015/11/iga_p...
- TeMPOraL 10y agoOh God, please yes. If I ever saw such products in my supermarket, I'd be buying them all. This is exactly how packaging should look like; what we currently have is ridiculous and only serves as an example that advertising isn't about informing people anymore.
- mc32 10y agoSo long as they don't revive the defunct "No Frills" brand, maybe they'll have a chance. I don't know why store brands skimp on branding and presentation. All they need is one intern churning out design and keeping a fresh look, rather than a set it and forget it approach where you have the housebrand look the same way it did when it debuted even decades later. Maybe they worry about cannibalization into higher profit brands?
- MichaelApproved 10y ago> All they need is one intern churning out design and keeping a fresh look I think changes to packaging requires market testing before you roll it out. Something as simple as a font change can confuse a customer into thinking the same product is now something completely different. Even if the design intern is cheap, market testing isn't. I bet they stuck with the same simple packaging to keep costs down and recognition high.
- mc32 10y agoMaybe, but I would think they also risk their housebrand becoming really stale. I mean, while the contents might be the surplus/castoff from a branded producer (so quality-wise not bad), the bland packaging induces the product to languish unnecessarily and even become a liability if it doesn't move(limited space for goods).
- grahamburger 10y agoI've wondered if it's because poor people instinctively reach for the cheaper looking brand. I've done that during the times in my life when it was necessary. I've also occasionally found that the cheaper looking brand isn't actually the cheapest brand, and wondered of someone's been capitalising on that instinct.
- dragonwriter 10y agoThe point of a house brand in most supermarkets is to appeal to bargain-hunting buyers. The most important part of the branding, then, is to communicate that the product is no frills. Dated-looking branding probabky actually helps with that, which may be why even when store brands are new or updated, they are bith plain and dated-looking from the start. This also means that they don't really have a lot of reason to.keep them "fresh" most of the time.
- lfowles 10y agoAmazonBasics products don't do that, why would their generic cereal?
- gtk40 10y agoSimilar thing for "Price First" at Wal-Mart. https://www.bing.com/images/search?q=price+first+walmart&FORM=HDRSC2 https://www.bing.com/images/search?q=price+first+walmart&FOR...
- hga 10y agoMust be a regional thing, for it's Great Value here in SW Missouri, where Wal-Mart opened its first big store in the '70s: https://www.bing.com/images/search?q=great+value+walmart&FORM=HDRSC2 https://www.bing.com/images/search?q=great+value+walmart&FOR...
- gtk40 10y agoWe have both here, with Price First being even cheaper and with a smaller selection of items than Great Value.
- zodPod 10y agoWalmart/Great Value has been heading toward this as well. For a while they had fancy images on their products now they're just stating what they are.
- ArkyBeagle 10y agoWhite boxes with black letters? Used to great effect in the movie "Repo Man".