> If I was to propose my own cod theory of why big companies don't innovate, it would probably involve them seeing innovation as driven by MBAs formulating "inn

> If I was to propose my own cod theory of why big companies don't innovate, it would probably involve them seeing innovation as driven by MBAs formulating "innovation strategies" based on articles full of interesting anecdotes and open-to-interpretation theories rather than management saying yes to a higher proportion of projects their underlings want budget for. Well said. Even at innovative companies like Apple or Amazon, it's amazing how many interesting and exceptional ideas get budgeted out of existence due to prioritization of top down initiatives from senior level executives that are several levels removed from customers and the people capable of solving the customers' problems.