It's not a counterexample. What you provided is an example of an entrepreneur managing business. Many large corps have tried this, and for the most part have go

It's not a counterexample. What you provided is an example of an entrepreneur managing business. Many large corps have tried this, and for the most part have gotten more out of these efforts in the form of brand benefits and PR (as an innovation first company, yada yada) than actual profit. Toyota in Japan is highly entrepreneurial per se, except they still only make their billions from cars. And the problem with these efforts is in the entrepreneurs. If they're working on sure businesses from scratch, then it's like opening a Starbucks where you know it will make money. That's not innovation, that's just good aggressive profit-sniffing business. The best entrepreneurs will continue to quit their jobs to focus on their companies. Hence all the ex-Facebook, ex-Google, and ex-Wall Street founders doing startups. I doubt Jeff Bezos would have considered a career at Goldman Sachs for what he hand in mind with Amazon. Doubt they'd even hire him to do it. And them hiring entrepreneurs to be managers and product developers is exactly what I said. They stop being entrepreneurs.