I think this is hard for most companies to understand. The natural growth pattern is to take what you're good at, tweak it and sell it to another market. The

I think this is hard for most companies to understand. The natural growth pattern is to take what you're good at, tweak it and sell it to another market. The problem is that instead of creating a process or product that's tailor made for the market it's meant to serve instead you get something that's close yet just not right. What the article is implying that the only way to combat this is for there to be a substantial buffer between the established company its innovation group lest their be some amount of tainting. They only thing innovation group should be provided is money to try to come up with their own solutions without any interference or guidance beyond the main goal. Quite honestly I think this is impossible unless you hire people with nearly no knowledge of the established processes at the company unless you want intellectual incest. Maybe a single manager might suffice but beyond that I don't think it would work. I have to wonder how amazon is coming up with its new ideas. They seem to be batting at least .100 when the field is batting 0.