Perception has been a huge part to Apple's success. Steve could bend perception by force of will. Watching his old keynotes, the reality he creates around the

Perception has been a huge part to Apple's success. Steve could bend perception by force of will. Watching his old keynotes, the reality he creates around the products becomes a part of them. Real or not. An Ive video just doesn't replace that, and Cook can't even approach it.