The wife and I run a small costuming page, and we get approached regularly by various nerdy publications. I only bring it up because their proposals always reek

The wife and I run a small costuming page, and we get approached regularly by various nerdy publications. I only bring it up because their proposals always reek of the same nonsense as this author has endured in various forms. "Build your following!" "Reach more people!" Who cares? This is a hobby that occasionally makes us a little extra cash, we aren't interested in reaching a billion uninterested eyes, I'd rather reach 100 interested ones. People aren't half as stupid as a lot of marketers give them credit for, and the vast majority can instantly spot sponsored content or it's cheap cousins. The difference is those kinds of people aren't filling out surveys so their opinions are under-represented.