4 ms·
There are some genuinely valid points sprinkled throughout the article. I'll admit the intensity of the writing style is a bit of a put off. But - after getting
by 6stringmerc 10y ago
There are some genuinely valid points sprinkled throughout the article. I'll admit the intensity of the writing style is a bit of a put off. But - after getting a bit deeper into the content, I can sense the emotional aspects have built up for some time. When opening up like this, akin to the Jerry Maguire film portrayal, I feel the author deserves some room to work through these things.
The more I read through it, the more I could relate from an 'indie musician' standpoint with all the services, experts, and opportunities to "grow" in the business. This passage particularly struck a nerve:
>There is an entire industry waiting to take advantage of your insecurities when you want to be a better blogger, and in reality all they are doing is shoving tips down your throat about how to make their jobs easier, how to put more money in their pockets by building an army of cookie-cutter bloggers who will keep paying for conference tickets and ‘exclusive’ insider info.
There's so many different avenues to play on musician's insecurities as well - from "Pay to Play" live show things, to forking over $$$ for a "Premium" account on something like ReverbNation, paying for listens/follows/whatever to look more appealing, or participating along with hundreds of others making remixes for other artists on something like Blend.io where all that work is being given over for FREE in the distant, remote chance to be the winner and get exposure or $XXX in a software prize.
In some ways, the article is great at pointing out "If you want to make money, get a real job!" because that applies to a lot of 'cottage industry' or hobby type pursuits. That's just being pragmatic. But, as noted, there's a whole circular industry in the Mommy Blogging realm that is tempting, corrupting, and at the end of it all, pretty much a sham.
Quite a brave piece of writing for a lot of reasons, and I hope the message resonates with a lot of people who could use a dose of "marketing gut check" when it comes to the Mommy market. It's a big industry, sure. Does it need to be playing dirty with these kinds of tactics? I don't really think so, but in some circles, that's just how business gets done, you know, that whole "payola" thing, which I don't think ever really went away - it just evolved with the times.