Don't forget more relevantly, RIM who had the smartphone market completely locked up but couldn't get comfortable with a large, keyboardless, touchscreen device

Don't forget more relevantly, RIM who had the smartphone market completely locked up but couldn't get comfortable with a large, keyboardless, touchscreen device that was graphically oriented despite Microsoft having created these devices before the iPhone explosion. The question is are the innovations coming out of non-Apple mobile computing on par with the touchscreen/gui revolution of the late 2000s. Water Resistant? Wireless Charging? Wearables? Voice Control? None seem likely to supplant the basic form factor. After all, post 1995, there wasn't a major innovation in the desktop or mobile pc market that took over. Flat Panel monitors maybe. Desktops and Laptops are simply faster and possibly smaller versions of what we had then. The point I'm making is that tech innovation is going to shif t to something outside handheld. Cloud, IOT, VR/AR, AI, Wearables, Voice are leading contenders right now and Apple is certainly thinking about all of them.