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I don't think they are succeeding in the PC market. As software professionals we have a warped view of the market. 90% of devs does not translate to any metric

by elif 10y ago

I don't think they are succeeding in the PC market. As software professionals we have a warped view of the market. 90% of devs does not translate to any metric at market scale. They are missing the VR wave completely, or in the very least very late to market. This almost categorically removes them from consideration in the gaming market. Windows is making huge UX improvements year-over-year while OSX updates are incremental at best. Some recent flops: - fitness tracking - high end pcs (MacPro still has fundamental hardware/driver issues years later. It was never worth its absurd cost. 5k iMac features a mid-range GPU from 2012) - voice assistants - business productivity software (iWork)

erikpukinskis 10y ago
They are the only PC maker making money. In what sense do you see them failing? The VR wave is just starting. The only VR devices that will matter in 10 years will be standalone mobile devices in the $500 price range. When I look at Oculus's technical achievements I don't see anything difficult for Apple to copy. On the contrary, I think Apple's mobile chip design expertise, vertical integration, and developer base put them in a great position to release a great mobile VR device. Apple is probably the strongest company out there in power efficiency, which is the central limiting factor for mobile VR. Frankly, I think Apple should sit out this generation, and let Facebook/Microsoft et al spend the money to do free market research for them. They can just do R&D behind closed doors until they have something special. VR with a cable tied to a giant PC is cool, but it will never be a big market by Apple standards. Where will Apple be when there are VR devices in everyone's Christmas stockings? That's the question.
serge2k 10y ago
> They are missing the VR wave completely, or in the very least very late to market Not really. Very much remains to be seen what the big thing in AR/VR will actually be.
zepto 10y ago
They are in the top 5 PC makers and the only one that is growing share. Did you not know this? Also, how can you call them a failure at fitness trackers? They are by far the most profitable maker of fitness trackers.
rconti 10y ago
When the 5k iMac was introduced, it was a market-priced $3000 5k display with a computer thrown in for free. I just bought one a couple months back when I realized they had dropped below $2k. I don't know anything about GPUs, but it's certainly not overpriced in the way that you might be able to argue the trashcan Mac Pro was. As for missing VR; VR hasn't gotten off the ground yet. It's barely taxiing. Frankly, if Apple were to jump in anytime in the next year or two, it would probably fit their usual MO for when they join a market.

by elif 10y ago

erikpukinskis 10y ago

They are the only PC maker making money. In what sense do you see them failing? The VR wave is just starting. The only VR devices that will matter in 10 years will be standalone mobile devices in the $500 price range. When I look at Oculus's technical achievements I don't see anything difficult for Apple to copy. On the contrary, I think Apple's mobile chip design expertise, vertical integration, and developer base put them in a great position to release a great mobile VR device. Apple is probably the strongest company out there in power efficiency, which is the central limiting factor for mobile VR. Frankly, I think Apple should sit out this generation, and let Facebook/Microsoft et al spend the money to do free market research for them. They can just do R&D behind closed doors until they have something special. VR with a cable tied to a giant PC is cool, but it will never be a big market by Apple standards. Where will Apple be when there are VR devices in everyone's Christmas stockings? That's the question.

serge2k 10y ago

> They are missing the VR wave completely, or in the very least very late to market Not really. Very much remains to be seen what the big thing in AR/VR will actually be.

zepto 10y ago

They are in the top 5 PC makers and the only one that is growing share. Did you not know this? Also, how can you call them a failure at fitness trackers? They are by far the most profitable maker of fitness trackers.

rconti 10y ago

When the 5k iMac was introduced, it was a market-priced $3000 5k display with a computer thrown in for free. I just bought one a couple months back when I realized they had dropped below $2k. I don't know anything about GPUs, but it's certainly not overpriced in the way that you might be able to argue the trashcan Mac Pro was. As for missing VR; VR hasn't gotten off the ground yet. It's barely taxiing. Frankly, if Apple were to jump in anytime in the next year or two, it would probably fit their usual MO for when they join a market.