FWIW, AMD also struck out HARD in the mobile market. When I interviewed there (just before release of iPhone 3G), I was jazzed about the "imminent" opportunity

FWIW, AMD also struck out HARD in the mobile market. When I interviewed there (just before release of iPhone 3G), I was jazzed about the "imminent" opportunity for mobile CPUs. I expected AMD to scale right down and into the phone, tablet and CPU market. We watched the world tumble around us as if on a ferry boat. When I voiced the words, "mobile CPU" to anyone there, people were oblivious and silent. The company was just out of touch, thinking everyone was going to keep buying tower PCs and laptops. It seemed the only variable they thought customers cared about was performance. People would buy AMD if it was just a little faster. They didn't realize it was simply the wrong product/market. Performance wasn't nearly as important, sigh.