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With that kind of money, they could've been investing in consumer storage (e.g., NAS and even flash for phones) and point & shoot digital camera components. Wi

• ghaff 10y ago
  >they could've been investing in consumer storage Which has also been a razor-thin margin commodity business. Fujifilm does provide some insights into how Kodak could have moved forward but they struggled too and were a smaller company. The high-end camera makers have done OK in digital photography (although there's been churn in that space as well) but Kodak had long ceded that market to the Japanese by the time digital photography was much more than a glimmer. The print consumables market was also pretty good for a while but that ended up being relatively ephemeral. Even with the advantage of 20-20 hindsight, Kodak was in a tough position to directly leverage either their existing tech or their channels.