4 ms·
Fundraising is almost always a timesink so you'll need to decide whether it's worth the time and effort versus spending that time on customer acquisition and co
by twunde 10y ago
Fundraising is almost always a timesink so you'll need to decide whether it's worth the time and effort versus spending that time on customer acquisition and corporate partnerships. Good press and corporate partnerships will certainly help in raising a new round if you choose to do so. There should be greater investor interest, and if the good press continues while you're raising the round it may help in closing the round. VCs and other investors like to be validated and good press will make it easier to sell partners on the investment.
As an aside, a potential corporate partner could be Benchmark Education. They focus on literacy K-5th grade.
- gnicholas 10y agoThanks for the advice. I know that fundraising will take time, which is part of the reason we've not done it yet. The worst outcome is that we spend a month or two working on fundraising but don't end up getting terms we like and having to decide between lousy terms or deferring the round. The hope here is that the press will help overcome some of the psychological challenges and make it an efficient time to raise. You're right that the partnerships and new customer acquisition that follows from press coverage will also be good for investor conversations. Thanks also for the reference to Benchmark Education—hadn't heard of them but will definitely reach out!