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Are you seriously saying you'd expect this to increase a merchants sales? Yes. The evidence this works is the number of merchants who already offer to donate
by pg 17y ago
Are you seriously saying you'd expect this to increase a merchants sales?
Yes. The evidence this works is the number of merchants who already offer to donate to charity when you purchase something. And in those cases you don't even get to choose the charity.
- axod 17y agoThat's a completely different case though. If they do it in house they get tax breaks, they get good PR, they get increase in repeat purchases etc. What do the merchants get from browsarity? They get their profit margin taken away, with the vague statement that those sales may not have existed if it had not been a red underlined link? :/ If I were a merchant I know which I'd choose. I just don't think this sort of thing can work well.... reminds me of tipjoy
- pg 17y agoTax breaks and pr alone would not be enough to make merchants do it. It would also have to actually help convince people to buy. Which it clearly does, considering how well established this technique is. There are some industries, like chocolate, where such offers are not just a promotional technique but are built into the companies' business models. http://www.chocolatebar.com/ http://www.chocolatebar.com/
- zaidf 17y agoThe book Predictably Irrational actually refers to a case study that shows sales go up after adding an offer where a small % of rev will goto charity.