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Many financial analysts categorize Apple as "Consumer Goods" rather than "Technology". Example: http://finviz.com/map.ashx?t=sec http://finviz.com/map.ashx?t=s

• SmellTheGlove 10y ago
  And there you've identified the nuance that makes Apple successful where other tech companies have failed. They may be technology driven, but they indeed produce consumer goods. Apple wants to be in every household. Look at their product lines vs. some of the other software/hardware integrated companies trying to push consumer products. Put on your average idiot hat (mine is stuck to my head) and it becomes plainly obvious that Apple makes products for you and markets them in ways that you can understand.