Raises some very interesting points, and it is indeed possible advertisers will turn to more in-media advertising to make up for the losses, but this still leav

Raises some very interesting points, and it is indeed possible advertisers will turn to more in-media advertising to make up for the losses, but this still leaves the (ever growing) section of the market like myself that haven't watched a second of commercial TV in the last 12 months and don't really consider going back. I get my media mainly from Netflix and some local players here like Stan and AnimeLab which have entirely replaced my need for Pay Tv and Free-to-air broadcasts. What happens when the younger audience doesn't have a TV tuner in the first place? How will the ads, subliminal or not, be served? Will it shift to public spaces or internet entirely, or something totally seperate again?