Somehow I don't think it's that important anymore. The service seems to be far more important. But it probably depends on what kind of application you are build

Somehow I don't think it's that important anymore. The service seems to be far more important. But it probably depends on what kind of application you are building. Here's my take. If it is a once-in-a-while application, then memorable is good. If it's daily, then it doesn't matter. This is because users will rely on the quickest path from recall. Anything that is written to long term memory will be quick, and anything you use on a daily basis will fall into this category. I would say news.ycombinator.com isn't the most catchy name, but it doesn't matter because I access it regularly. instantdomainsearch.com, however, is good because I use it once in a while. simpleweather.com also.