So true. I've got a humbling anecdote to emphasize this point... Had a non-tech friend ask me to put some music on his iPhone. I didn't have iTunes installed

So true. I've got a humbling anecdote to emphasize this point... Had a non-tech friend ask me to put some music on his iPhone. I didn't have iTunes installed, so that was step one. I had Windows and IE running because I had been testing something, so I just hopped on Google and clicked on the top link for iTunes. All the while, I was lecturing my friend about how filthy the internet is, and how you have to be constantly vigilant. Yeah, and to prove it, my machine instantly filled with malware when I hit the iTunes executable. The top link on Google for iTunes, one of the most downloaded pieces of software in existence, was a paid ad that installed a truckload of nasty malware. I walked right into the trap because I was accustomed to using ad blockers. It used to be that when people had a machine full of malware, they'd been up to something fishy, like downloading free porn. These days, all it takes is a Google search for their favorite product.