So, those scammers might be stupid to pay for something that won't work, right? It is a top result by definition. Google, You and I know not everyone is aware

So, those scammers might be stupid to pay for something that won't work, right? It is a top result by definition. Google, You and I know not everyone is aware of the implications of a paid ad (e.g. not so relevant for your search). I personally consider it a dark pattern to put ads there, but I guess they know better than me how to build an empire.