> Their fears stem from a similar change that Facebook, Instagram's parent company, did a few years ago, which significantly reduced the organic reach that bran

> Their fears stem from a similar change that Facebook, Instagram's parent company, did a few years ago, which significantly reduced the organic reach that brands and influencers get on the platform. I'm sorry but "brands and influencers" can all go take a flying leap. They're the exact thing I'd like to filter out of my online experience. For me, Instagram and other social platforms are only interesting to the extent that they provide a view into the long tail of human experience, and the massive surge of eyeball-seekers into these spaces only serves to dilute and pollute. Instagram may get a lot of guff for being vapid and shallow, but historically they've been uniquely resolute among social platforms in their refusal to make life easy for brands and influencers. They've only partially succeeded, and I suspect this move is a compromise attempt to divert motivated attention seekers out of people's daily feeds, or at least into a revenue-generating funnel.