Getting Real is still sold as a physical book through self publishing marketplace Lulu. Print on demand publishing is really easy and the value people place on

Getting Real is still sold as a physical book through self publishing marketplace Lulu. Print on demand publishing is really easy and the value people place on having a hard copy makes it worth looking into as an extra sales channel. I co-authored a book whose sales are largely driven by bulk orders from high schools. They would never buy 100 licenses for a PDF version, but are quite happy to buy 100 books to distribute to their students. We considered only publishing it as an ebook, but having negotiated a favourable deal with a print on demand shop we're only selling it as a hard copy with very good margins. If you outsource fulfillment, the process can be automated just like ebook sales.